How Real Searches Unfold: Patterns and Berrypicking

David Ellis identified eight recurring patterns in how people seek information: starting (an initial search for relevant sources), chaining (following links or citations from one source to another), browsing (scanning topics of potential interest), differentiating (filtering sources by quality or type), monitoring (periodically checking sources for updates), extracting (systematically working through a source for specific information), verifying (checking that information is accurate), and ending (wrapping up the search). Not every search uses all eight, and they don't happen in a fixed order.

Marcia Bates observed that real searches rarely follow a single, static query from start to finish. Instead, a person's understanding evolves as they go, each new piece of information reshapes what they're looking for next. She called this berrypicking, comparing it to picking huckleberries scattered across bushes rather than gathered in one bunch: the searcher collects relevant bits one at a time across many sources, and the query itself keeps shifting along the way.

If your IA only supports a single, complete, correctly-worded query typed once: you're designing for a search that rarely happens in practice.

Exercise

The scenario: Elena is researching sustainable packaging materials for a client report over the course of a week.

Monday: She runs an initial search on "biodegradable packaging" to see what's out there.
Tuesday: She finds a promising article and follows its reference list to three other papers.
Wednesday: She skims a dozen sources and discards half because they're outdated or from unreliable sites.
Thursday: Her sense of what she's looking for shifts, she started with "biodegradable packaging" but is now specifically chasing cost comparisons for mushroom-based packaging, a term she didn't know on Monday.
Friday: She goes back through her three best sources line by line, pulling every relevant statistic into her report.