Understanding Users' Information-Seeking Needs

People's information needs vary widely. Peter Morville and Lou Rosenfeld describe four common categories: known-item seeking, where a person wants one specific, correct answer to a question; exploratory seeking, where a person wants information that adequately satisfies an immediate need without there being a single right answer; exhaustive research, where a person is conducting in-depth, comprehensive research on a topic; and refinding, where a person needs to locate the same or similar information they've encountered before.

These aren't fixed labels a person announces up front. A need can start out ambiguous and shift as the person learns more about a domain. Recognizing which need is in play, or which needs coexist across your users, shapes what your IA has to support: a single correct answer favors strong, precise search; exhaustive research favors flexible browsing and rich cross-linking between related content.

A single information space usually serves all four needs at once, for different users on different days, which is exactly why IA can't optimize for just one of them.

Exercise

The scenario: A regional parks and outdoor recreation website serves many kinds of visitors. Four different people are using it this week. Classify each person's need.

1. Maria wants to know the maximum elevation of Eagle Peak Trail. She needs one specific fact and will leave the moment she has it.
2. Devon wants to find somewhere nearby with good hiking this weekend. He has no specific trail in mind: just wants a satisfying option.
3. Priya is writing a graduate research paper on trail erosion patterns and needs to gather every relevant report and dataset the site has published over the last ten years.
4. Tomas found a specific permit form last month but didn't save the link. He now needs to find that same form again.